Add in other functionality like automated workflows, collaboration tools, granular permissions and access control, and built-in distribution tools, and it’s easy to see why DAM solutions are a must for modern enterprises with hundreds of users and hundreds of thousands of digital assets.ĭownload our ebook, The DAM Journey Guide, below to learn how to assess your digital asset management needs and how to choose the right DAM vendor for your business. DAM solutions like MerlinOne, on the other hand, are more like an online encyclopedia, with the ability to search not just file names, but also file contents, date ranges, and even image content with the help of artificial intelligence (AI). Think of Dropbox like a filing cabinet, relying mostly on the user’s memory to locate specific files. First, the focus of Dropbox and similar solutions is on storage, while DAM solutions aim to make digital assets more easily discoverable using sophisticated metadata tagging and search capabilities. In fact, an estimated 1.8 billion people worldwide were using personal cloud storage solutions in 2018, a figure forecast to grow to 2.3 billion worldwide users by 2020.ĭropbox and other cloud storage solutions are often confused with digital asset management solutions, but there are some important differences. Dropbox and its competitors are useful solutions for storing and sharing files with convenient access from any device with an internet connection, and they’re increasingly popular among business and personal users alike. Cloud file storage solutions like Dropbox have been around for years, and Dropbox itself was founded more than a decade ago, in 2007. These days, it’s never been easier to store (and share) your most important files.

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